What We’re Actually Buying This Month
- Edited by
- Team W. ICONS
- Words by
- Elizabeth Little
Claudia | SEO E-Commerce Specialist
"I’m getting tired of my current work bag and feel ready for an upgrade. This brown leather tote looks like it would actually fit everything I carry day to day, from my laptop to all the extras. The softer brown also feels less harsh than black in winter — a bit warmer and easier to wear with the rest of my wardrobe."
Emma | Head of Partnerships
"A wool blazer is the smartest way to bridge winter into spring, and this light grey marl version has gone straight to the top of my February wishlist. We had the oatmeal shade in the fashion cupboard last season and the quality really impressed - beautifully cut, weighty and endlessly wearable. The ideal outerwear option when temperatures hover just above 10 degrees."
Grace | Social Media Assistant
“The lightweight weekend jacket I’ve been looking for - practical, polished and easy to wear.”
Phoebe | Social Media Manager
"A friend recommended to me as for effortless touch-ups on the go, it’s a foundation and concealer in one. Efficient, unfussy, and firmly on my list to try."
Polly | Fashion Director
"My commute involves a lot of walking. I also have a dog and spend lots of time in playgrounds with my daughter, so being out in the rain is something I can’t avoid. I love these Tretorn boots - they’re cool and practical, and will work with my jeans and tailoring for work, as well as leggings and track pants at the weekend. They serve as a wellie without compromising on style."
Regina | Production Coordinator
"I really enjoy my little morning commute along the canal on my bike. Lately, I’ve been looking to upgrade my backpack and need a reliable waterproof bag to keep my belongings safe from the rain. I came across the Rains 2 Way Tote Backpack, which looks perfect for my daily ride and strikes just the right balance between style and practicality."
Lily | Fashion Newsletter Editor
"I’m always on the hunt for great everyday knitwear, and I love this polo’s zip design and rich burgundy colour. It instantly elevates both tailored trousers and jeans."
Laura | Co-founder & CCO
"I’m looking forward to spring pieces that work perfectly in the transitional months. I love the idea of this short-sleeved sweatshirt and mixing high-low pieces like this with dressy bottoms, smart denim or black trousers."
Georgie | Email Marketing Manager
“Clarins Double Serum is one of my all-time favourite skincare products, so imagine my delight when they announced the launch of this foundation, inspired by their cult best-seller. In the depths of winter, there’s nothing I need more than full coverage with added glow - and this provides both.”
Petro | Co-founder & COO
"I’m going to SA for the February half term and I’m tempted. I’ve loved this bag for several seasons and think I’d love it forever more. It’s one of those easy, go-with-everything accessories that makes everything from a bikini and sarong to jeans and a T-shirt look summer chic."
Elizabeth | Junior Writer
“I expect I’ll still be living in jumpers for the remainder of February, so this classic argyle feels like a fresh addition to my wardrobe. Paired with a wool blazer and loafers, it creates an easy look that works perfectly for those in-between days.”
Alex | Creative Assets Coordinator
“I can’t wait to bring suede back into my wardrobe as soon as the weather lifts, and I’m really loving these chocolate trainers. They’ll look great with classic white trousers.”
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