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Your Guide to the Best Black Friday Sales in 2024

John Lewis

Our collective go-to for all things hosting, homewares and gifting this time of year – right now you’ll find discounts across the whole store including up to 30% off womenswear brands, 20% off Christmas and up to 25% off beauty.

The Outnet

We love The Outnet for its designer deals throughout the year, but Black Friday might just be the absolute best time to shop this beloved e-tailer. This year - in addition to their already enviable discounts, they’re offering an extra 25% off everything except their Just In, Bestsellers & 70% off categories. Remember that The Outnet sometimes has limited stock of its products, so run - don’t walk - when making your purchases.

Antler

Got travel plans this Christmas season? Black Friday is looking to be the best time to update your luggage sets. This year, premium luggage brand Antler is offering 30% off everything.

NET-A-PORTER

You can always count on NET-A-PORTER to be a one stop shop for your premium shopping picks. Whether you’re after a new party dress for the season ahead, or stocking up on gifts for loved ones, they will always have what you need. This year Black Friday coincides with their Sale – so they’re offering an extra 15% off their already up to 50% off pieces.

Aspinal of London

If you’re looking to gift a timeless piece this holiday season, heritage brand Aspinal of London is our choice. This year, there’s up to 50% off the full collection – including new arrivals.

Mejuri

Mejuri is a jewellery favourite within the W. ICONS office. Consisting of minimal jewellery staples great for everyday, it also makes for an easy yet chic gift option. This year, Mejuri has a deal of 25% off everything when you spend £100 or more.

Drunk Elephant

Drunk Elephant has been a popular skincare brand for some time, but within the last few months it’s skyrocketed in popularity with viral products like their bronzing drops. This Black Friday, enjoy 20% off the entire site, 30% off hair products and – when you spend over £90 – you’ll get a free, full-size Bouncy Brightfacial too.

Whistles

If you’re hoping to use this opportunity to stock up on quality separates like shirts, tailoring and jeans – don’t miss the Black Friday event at Whistles. You’ll find 20% off everything, including sale items.

image of table ware prodcucts from heals.
Heal's

Heal’s is synonymous with quality craftsmanship and contemporary design, offering everything you need to create a stylish and inviting home. Whether you’re looking for a standout piece of furniture or those finishing touches, this Black Friday is the time to shop. With 15% off everything, now’s your chance to transform your space with elegant, long-lasting homeware.

COS

It’s always a delight when inherently seasonless brands take part in Black Friday too. There’s up to 25% off of selected COS pieces now – including a mammoth selection of beautiful coats, knitwear and cold weather accessories.

Charlotte Tilbury

If you’re a Magic Cream devotee, or have a list of friends hoping to receive some Tilbury treats this Christmas, now is the time to stock up on skincare and make-up. This Black Friday week, the Charlotte Tilbury sale takes a shop more, save more approach offering 20% off everything, 25% off orders over £100 and 30% off orders over £150.

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