- Words By
- Bibby Sowray
- Edited By
- Polly Knight
Founded in Madrid, Spain, in 1846 as a collective of leather craftsmen, LOEWE spans ready-to-wear, accessories, leather goods and fragrance. Its creative team is now based in Paris, under the direction of Northern Irish designer Jonathan Anderson.
Thanks to his leadership, the once sleepy fashion house has become one of the most-coveted labels in the world. Anderson’s subversive and intriguing designs have reimagined the brand as one still rooted in craft and tradition, but undeniably contemporary in its aesthetic, and always playful; just take the cult rose-heeled shoes as the perfect example.
It was Anderson’s predecessor, fellow British designer Stuart Vevers, who turned LOEWE’s focus back to leather and handbags – an aspect Anderson has further developed, creating some of the most iconic bags in recent history, including the Puzzle, Gate and Flamenco. With traditional craftsmanship at their core, each is made with a level of care and attention that befits their iconic status and ensures they will last for years.
Jonathan Anderson is a shining star of British fashion talent. A London College of Fashion graduate, he founded his eponymous brand, JW Anderson, in 2008, at the age of just 24, before being appointed creative director of Spanish fashion house LOEWE in 2013. Since taking over at LOEWE, he has increased the brand’s annual profits five-fold.