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Issue 262: Ed’s Letter

Words By

When we started W. ICONS 10 years ago, I had actually been working on a personal project for a few years…

…a blog called Wearing It Today, which was essentially a little snapshot of what a fashion editor wore to work. After a while, I realised that I was becoming increasingly interested in what women were wearing and achieving, whether that was within my industry or outside of it. So, when Petro and I developed the concept for W. ICONS, we determined never to lose the editorial aspect that we were both experts in. That’s why, to this day, we continue to produce issues of ICONS, our digital magazine.

It really is quite special to be able to feature incredible women and their stories, and this month is no exception, with A-list movie star and entrepreneur Scarlett Johansson gracing our pages. Our acting content director, Bibby Sowray, asked the actor to tell us about her new venture, a skincare line called The Outset. In the interview, Scarlett discusses the story behind the brand, why she wanted to bring it to market and her struggles with her own skin. She also offers some insight into how she manages her different professional interests along with motherhood. Read it on page 7The ExpertsScarlett Johansson.

Going back to fashion, we have some incredible features in this issue. I passed the baton to Petro for this year’s ICONS Guide To Packing, which you can find on page 9Icons GuidePetro’s Ultimate Guide To Packing. I’ve compiled this feature for many years, so I wanted to see what Petro has taken from her vast experience, too. Shot beautifully by Eva K. Salvi, this guide will be so useful if you’re heading off on your travels this summer, and beyond. Petro has also put together an edit of tableware and accessories for alfresco dining on page 16LifestyleThe Alfresco Table, while this issue’s Style Sheet, on page 13Style Sheet4 Ways To Style A Striped Shirt, focuses on the ultimate staple, the bold-striped shirt, and our Unexpected Hero, on page 14Unexpected HeroOrange, is orange. I’ve developed a sudden and quite addictive relationship with the colour recently, having bought an orange bag and an orange dress. It’s a colour that we immediately associate with summer, but it will look amazing in the autumn, too, paired with browns, olive green and beige, so it’s a great investment.

We also have an edit of the 20 best beach cover-ups, which you can find on page 12Top TwentyThe 20 Best Beach Cover-Ups, and a wonderful guest editor, Carmen Borgonovo of Borgo de Nor, who shares her current wish list on page 11The Guest EditCarmen Borgonovo’s Hotlist. Fashion director Polly has created an expert edit of the best linen pieces to buy now, on page 10Curated by W.ICONSLinen Pieces To Buy Now And Wear Forever, and in Beauty Focus, we’re talking about hair, testing out the treatments and conditioners that will protect it from damage during the summer – find that on page 15Beauty FocusSummer Hair Saviours. Finally, there’s a chance to win £700 to spend at Mondo CorsiniCompetitionWin With Mondo Corsini, one of our most-loved brands.

We’re delighted to be able to offer you some bonus content in this bumper summer issue. Head to pages 3Curated by W.ICONSThe Big Summer Dress Edit: Earth Tones and 4Curated by W.ICONSThe Big Summer Dress Edit: Pink & Green for our Big Summer Dress Edits, curated by Polly and featuring the best styles in earth tones and green and pink, colours we are loving this season and that we think will slot seamlessly into your forever wardrobe. We’ve also got a round-up of 20 brilliant, affordable smart buys – find that on page 5Top TwentySummer Smart Buys – the best raffia accessories to buy now on page 6Curated by W.ICONSChic Raffia Accessories, and my edit of nautical pieces on page 2Handpicked By The EditorsLaura’s Nautical-Inspired Edit, inspired by my many summers spent sailing with my family.


Laura (& Petro) xx