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Issue 278: Ed’s Letter

Words By

As of last Wednesday, it’s officially spring, and I couldn’t be happier to leave the winter months behind and be on the trajectory of bare legs and open sandals.

We kick off this issue with our annual spring shootShootsSimple Style Updates Our Editors Love For The New Season, where Petro and I get the rather delightful task of selecting our favourite pieces of the season. It occurred to me that, year after year, I seem to be selecting the same things: chinos, shirting and, of course, the unmissable trench coat. I’ve been asking myself whether you may find that repetitive. But on reflection, I feel like this is a testament to the principle of order at W. ICONS – that of building a wardrobe centred on those key pieces that will always be in fashion and not the fads of the moment.

In the shoot, you will also spot a little preview of a project that has been underway for many months, and that is our second collaboration with by IRIS. It’s just a peek, as you’ll only be able to shop it next week, but you can pre-order it now. It’s been such a joy to be able to work on three spring essentials that I think are the fundamentals of any hard-working wardrobe: a great pair of loose-fitted trousers, the perfect blouse and a super-chic belted utility jacket. I can’t wait to hear what you think!

Every issue, I am tempted by something, and this year I caved at the oatmeal linen jumpsuit that will be making its way to South Africa on my very first safari over the school holidays. Thinking about the Easter holiday, our fashion director, Polly, compiled the ultimate guide to Easter-weekend dressingIcons GuideThe Ultimate Guide To Easter Weekend Dressing, while Petro selected the best trainersTop TenThe Best Trainer Styles To Know This Spring to know this spring and did an excellent trawl on MangoCurated by W.ICONS16 Versatile Pieces From Mango’s New Collection to find some key seasonal pieces at a smart price.

And, finally, if you’ve recently googled “French-girl chicHandpicked By The EditorsMaster French-Girl Chic With These 16 Timeless Pieces”, don’t miss the page that I’ve compiled on the subject. Plus, we have an extra-special competitionCompetitionWin A Getaway With CABÜ Cabins. CABÜ Cabins are offering you the chance to win a two-night stay at one of their luxury hideaways in Kent.

And, because this issue will run across the Easter holidays, we have some bonus features coming next Tuesday, featuring beauty, home and fashion. So, make sure you tune back in on 2nd April.

See you next week!

Laura x

“A striped shirt is a year-round essential for me, but a piece I turn to even more often in spring. This one is super-soft and great quality.”
“I’m so excited to launch our latest collaboration with By IRIS – picking one of the three would be impossible, but right now, our jacket is the only thing I want to wear.”
“I wore these jeans on our shoot, and they are the perfect on-trend wide-leg and such a flattering fit.”
“I love how subtle and minimal these sandals are – they’ll look incredibly elegant with summer suiting and dresses.”