“We show you what never goes out of fashion”
Since 2014
Wardrobe Icons
We may earn a commission if you buy something from any affiliate links on our site.
  • Issue No. 280
  • Handpicked By The Editors

These 5 Fashion Rentals Are Guaranteed To Make Occasion Dressing Easier

Words By
Edited By
By Rotation

Founded by former investment analyst Eshita Kabra-Davies in 2019, By Rotation is the world’s largest shared wardrobe, with over 500,000 users, including well-known names in fashion such as Camille Charrière and stylist Aimée Croydsill, and over 120,000 listings. You’ll find pieces from brands such as Tove, Toteme, Zimmermann and Rixo on there – the perfect destination to discover a no-commitment wedding outfit, with rental prices starting from as little as £7 for three days.


Cloan is a rental service with a difference. Instead of offering peer-to-peer lending it’s a direct-to-consumer service with outposts in Fenwick’s Newcastle and York stores. This means each item is owned by Cloan, cleaned professionally by them and sent by them directly to you. A recent tie-up now means that all of its pieces can be rented via By Rotation’s app, widening the community that has access to its amazing collection. As Cloan says, own your staples, Cloan for statements.


Hurr describes itself as a community-driven marketplace reinventing ownership. It’s the brainchild of CEO Victoria Prew, who, in 2018, was struck by the demand for newness that was being created by the fast-fashion industry. Her solution? A rental platform that meant users could still get their fashion kicks but without such a huge strain on the planet or their pocket. With a vast range on offer, you can rent pieces from fellow users by affordable brands, such as & Other Stories and Ghost, up to premium designers like 16Arlington and Giambattista Valli. Plus, there’s a tie-in with NET-A-PORTER, which allows you to rent in-season pieces from the e-tailer via the platform.


A designer bag is a huge investment that can reach into the thousands, and therefore one not to be taken lightly. That’s why Cocoon is a genius idea. Via a subscription service, the platform allows you to rent new-season, pre-owned and limited-edition bags for a fraction of their retail price. Whether you’re after an everyday tote or a statement clutch for wedding season, it’s a great way to harness the impact of a designer bag without the hit to your wallet.


The ultimate destination for peer-to-peer rental of contemporary occasion-wear brands, including Aje, Sir., Réalisation Par and Three Graces London. When renting, Rites offers optional damage protection, cleaning included in the price, a fit guarantee and easy and free returns. You can even visit their east London store to try pieces on before you decide exactly which one to rent. Plus, there’s a resale section of the site, which offers past-season pieces at a fraction of their RRP.

My Wardrobe HQ

With over 500 designers to choose from, My Wardrobe HQ offers both the rental and resale of clothing and accessories, including the chance to rent current-season pieces directly from London department store Harrods. Those who lend clothes via the site include Arizona Muse and Poppy Delevingne, and pieces can be rented for up to 14 days. With brands including Rixo and Reformation on the platform, you can be guaranteed to find the perfect wedding-guest outfit.