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Wardrobe Icons
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The 2024 Haircare Beauty ICONS

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Best All-Round Shampoo
"A unique sulphate-free formula that provides a deep clean without stripping. Lathers beautifully and does a great job at removing oil and buildup, leaving all hair types feeling soft."
Best Scalp Treatment
"Supports healthy hair growth, whilst providing deep moisture and nourishment."
Best Curl Enhancer
"Adds definition to natural curls whilst minimising frizz."
Best Colour Preserving Mask
"Coloured and chemically treated hair needs extra care – this restores hydration and helps colour look better for longer."
Best Dry Shampoo
"A wash-bag essential to refresh your roots, boost volume and maintain your blowdry."
Best Hair Oil
"The gold-standard hair oil in an upgraded refillable bottle. Actually helps improve dryness and leaves hair with the glassiest finish and no greasy film."
Best Frizz-Fighter
"Seals in moisture and locks out humidity to deliver smoothness without weighing hair down."
Best Hair Tool
"The best hot tool for defined curls or soft waves – the barrel allows for optimal heat distribution, ensuring movement will last."
Best Hair Strengthener
"Great news for damaged hair – this leave-in treatment can replenish hydration, strengthen and aid in rebuilding the cuticle."