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The Ultimate Haircare Beauty Icons

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Best Hair-Thickening Serum
“If you’re looking to boost your hair thickness, reduce shedding and minimise the look of greys – yes that’s right – consider this your new best friend.”
Best Scalp Oil
“Use as a pre-shampoo treatment to improve your scalp for healthier hair and to restore moisture levels and soothe any sensitivity, without making hair feel oily.”
Best Hair Strengthener
“A pre-shampoo treatment that will help strengthen hair and build new bonds – think stressed, bleached or chemically damaged locks. High-tech haircare.”
Best Hair-Growth Supplement
“If you’re looking for a growth-boosting supplement, Hairology might be the answer. Optimising the scalp’s environment to increase growth and health, this helps deliver glossier, fuller hair.”
Best Dry Shampoo
“Completely different from a traditional dry shampoo, K18 continues to innovate with this oil-absorbing, hair-cleansing spray that acts more like a shampoo. It also manages to keep hair bouncy, mimicking hair-wash day.”
Best Scalp Sunscreen
“A specific sunscreen for the scalp? Yes please. Don’t forget the skin on your scalp also needs protecting from the sun’s rays, and this lightweight textured SPF has the sensitive scalp in mind.”
Best Heat Protection
“Created to shield curls from heat damage, whatever styling tools are used, this clever product locks in moisture and protects natural curl patterns.”
Best Everyday Shampoo
“Hard water is a daily hair battle for many, so we loved this targeted shampoo. The charcoal-based formula works to cleanse and dissolve hard-water build up, helping to strengthen hair.”
Best Overnight Hair Treatment
“Skincare benefits aside, this silk pillowcase will help minimise frizz and protect hair from friction, making it more manageable in the morning. Goodbye bed head!”
Best Instant Hair Fix
“The red-carpet glow-up of the hair variety. A speedy treatment that leaves locks glossy – this hydrating product delivers a healthy glaze, lifting dull strands.”
Best Conditioning Treatment
“When you need extra moisture, particularly post-chlorine/sun exposure, this lightweight conditioning treatment will boost shine and soften hair, making it more manageable – we’ll be packing this for our next holiday.”
Best Hair Innovation
“A serum that works to strengthen the scalp’s skin barrier and, in turn, boost hair health, keeping it in good condition for longer.”
Best Scalp Treatment
“Rebalancing, nourishing and cleansing, this gentle scalp scrub works hard without you having to, for a healthier, soothed scalp.”
Best Curl Enhancer
“Curl definition, nourishment and added shine – the GOAT of styling products for curly hair.”
Best Hair Mask
“Developed to deliver immediate results, this comforting mask leaves hair shinier, stronger and helps repair any damage – it smells pretty good, too.”
Best Nourishing Shampoo
“This instantly hydrating shampoo smooths frizz, is free of silicones and sulphates, and softens hair effortlessly. It also smells divine.”
Best Styling Range
“Style retention was their aim and in true Dyson style, by using technology, science and packaging - deliver on results and style.”