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Issue 276: Ed’s Letter

Words By

I have returned to my desk after enduring a couple of challenging weeks battling an unpleasant virus. I’m thrilled to be back to put the final touches to one of our cherished editions of the year – the smart-buy issue.

We typically steer clear of the term ‘smart price’, due to its subjective nature. However, in this issue, our focus has been on curating high-quality pieces, with prices starting from £15.

Make sure you delve into a new feature that aims to inspire an entire week of outfits – Seven Classic Outfit Ideas For The Week Ahead. We’re also excited to present an edit of our favourite new-season staples from Whistles, a premium high-street store renowned for its consistent quality and reasonable prices. In Unexpected Hero, we’re celebrating the versatile styling of white jeans – an item that doesn’t necessarily require designer price tags; our brilliant fashion director, Polly, has unearthed the best options on the market, along with two stylish outfit ideas. And we hope you’ll find your new favourite accessory in 10 Chic Bags Under £350 and some inspiration from our selection of versatile denim pieces that go beyond jeans.

Additionally, we’ve scoured far and wide to uncover eight timeless brands adored by fashion editors, all available at discounted prices at THE OUTNET. But smart buys extend beyond fashion; we’ve also curated the Wardrobe ICONS selection of the finest French pharmacy products priced under £30. Finally, don’t miss our exceptional competition with Mint Velvet, offering you the chance to win £1000 to spend on the brand!

Enjoy the issue, and please don’t hesitate to share it with friends. We hope it inspires you to seamlessly integrate high-quality staples into your ICONS.

Laura xx

“I love how jumpsuits are effortlessly chic. Easily wear it from day to night by swapping your trainers to a heeled boot and a red lip.”
"The loafer is the perfect shoe to transition you from winter to spring. I like to wear mine with my favourite red socks on colder days."
“This blazer has been a hit in our office, and I think I may be next to get one.”