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  • Inside the wardrobe of

    Veronica Beard

    As well as sharing a name, sisters-in-law Veronica Miele Beard and Veronica Swanson Beard share a love of beautifully made classic pieces with a contemporary twist that make getting dressed a breeze. This sartorial ethos is at the core of their eponymous label, which has gained cult status since its launch in 2010 and is a regular go-to in our own wardrobes. 

    Edited by Laura Fantacci Words by Frankie Graddon
    Photographs by Eva K Salvi

    When we were deciding who should be the stars of our party special, the Veronica Beards were at the very top of our list. While their New York-based brand can be relied on for impeccable daywear (and the best-fitting jeans around), it also excels at versatile evening pieces that you’ll want to reach for time and again. And, boy, do they know how to dress up! Artfully mixing sharp tailoring with after-dark accessories, updating classic silhouettes with cocktail-ready transformers – and not forgetting a heavy dose of signature leopard print – the Veronicas’ personal party-wear collections are a masterclass in grown-up glamour.

    So impressive are their wardrobes that we simply had to jump on a plane and cross the Atlantic to take a closer look. Surrounded by framed photographs of iconic women throughout history, we discovered the forever staples, statement pieces and treasured keepsakes that make this stylish duo’s closets truly perfect.

    Eva K Salvi

    Veronica Miele Beard:

    “We knew there were women out there who, like us, wanted a chic answer to everyday dressing and layering. Our signature blazers can be dressed up or down for day-to-night wear. Each season we offer new fabrics and styles, giving our customers ways to effortlessly update their wardrobes.”

     

    Veronica Swanson Beard:

    “Leopard is our signature print. It matches nothing, yet it goes with everything, which makes for an artfully clashing look that never dates. I love to add a leopard-print bag or pair of shoes to my outfit to give it an edge.”

    Veronica Miele Beard:

    “I would describe my party look as eclectic and edgy.”

     

    Veronica Swanson Beard:

    “I would say that mine is classic and cool; 70s boho girl meets 80s prep.”

    Veronica Swanson Beard: 

    “Our friend and jewellery designer, Jennifer Creel, made these CEO rings. We gave them to each other for Christmas – they’re like our Veronica Beard wedding rings.”

    Veronica Miele Beard:

    “I think silver ankle boots are perfect for dancing the night away. These are my go-to pair. Who doesn’t love party shoes?!”

    Veronica Swanson Beard:

    “I love the combination of a jewelled headband worn with a sweater, blazer and jeans. It’s an elevated off-duty look with a preppy 80s vibe.”

    Veronica Swanson Beard:

    “I am a real collector, so when I like something, I go deep! I’m really into statement headbands and have styles from Zara, Gucci and everywhere in-between.”

    Veronica Miele Beard:

    “I look to Jerry Hall and Kate Moss for party-dressing style inspiration.”

     

    Veronica Swanson Beard:

    “My party-wear icons are Carolyn Bessette-Kennedy, Jane Birkin and Carrie Bradshaw.”

    Veronica Miele Beard:

    “It’s not easy sharing a name, especially with your business partner, however, it’s also an incredibly special situation to be in. It was obvious that we had to name the brand ‘Veronica Beard’ – how could we not?!”

    Veronica Swanson Beard:

    “All these bracelets were gifts from my husband for various milestones. There’s also one that used to be my grandmother’s, and it’s one of my most cherished possessions. I get stopped all the time and asked about it. Looking at my wrist always makes me smile.”

    Veronica Swanson Beard:

    “Aside from Veronica Beard, my go-to labels for perfect party shoes are Christian Louboutin, Gianvito Rossi and Alexandre Birman.”

     

    Veronica Miele Beard:

    “I love Alaïa and Gianvito Rossi for make-an-entrance shoes.”

    Veronica Swanson Beard:

    “I love wearing a matching pyjama set for evening; it’s chic, effortless and timeless.”

    Veronica Miele Beard:

    “A mini-skirt suit is a fantastic alternative to a pants suit. If you wear a gorgeous evening top under your jacket, you can easily transition from day to cocktail hour. I also love the combination of a mini skirt with tall boots”

     

     

    Veronica Miele Beard:

    “These Gucci boots are one of my favourite statement pieces. I love the pop of colour and they look as good with jeans as they do with a dress or skirt.”

    Veronica Miele Beard:

    “This Louis Vuitton bag is a limited-edition tote. I loved the colours and the new LV logo.”

    Veronica Miele Beard:

    “We use the highest quality stretch denim to give our jeans a flattering, comfortable and flexible fit. Every style features our Secret Skinny Pockets on the front, which are constructed using stretch fabric to create a slimming effect.”

    Veronica Swanson Beard:

    “Accessories are the cherry on top of your outfit; shoes, bags and jewels really make the look. These boots are Veronica Beard and have a removable chain – so it’s the perfect boot to take you from office to party!”

    Veronica Swanson Beard:

    “This is my go-to evening bag from Saint Laurent – it’s an oldie but a goody. We have a statue of a leopard in every shop and each one has a different name.”

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