After the glitz and glamour of the festive season, the start of the new year is the perfect moment to slow down, take a deep breath and set good intentions for the year ahead…
This is especially true when it comes to our closets. Now’s the time to take stock of your wardrobe and start as you mean to go on, by only adding the quality, timeless buys you’ll wear for years to come. With this in mind, we have compiled our new year wardrobe resolutions, which will ensure just that. Consider this your ultimate smart-shopping checklist.
Versatility is the marker of a smart investment, whatever the price tag, so before committing to a purchase, ask yourself the following: how many different occasions can I wear it to? A true wardrobe ICON (like Laura’s Burberry trench coat), is something that can be dressed up or down with the simple switch of accessories, or reworked with the addition of a base layer. When it comes to cost-per-wear, one-trick ponies don’t stack up.
FALL IN LOVE WITH THE PIECE, NOT THE LABEL
It’s all too easy to get starry-eyed over a designer logo, or be tempted by a high-street steal, but an item should only ever be bought on its own merits. Is the fabric high quality? Is it beautifully made? Is the cut flattering? Ultimately: is it good enough? Only if the answer is yes to all of the above should you add to basket.
KEEP A WARDROBE DIARY
A little trick that Laura has is to keep a notepad near your closet and jot down every time you reach for something that isn’t there. This is an easy way of reminding yourself what you need when shopping. Laura also keeps track of the wardrobe staples that have worked well each season – such as her Tibi knitted co-ord set – which are worth investing in again in a different fit or colourway (hello, Joseph’s geranium-red iteration).
WEAR, REPAIR, CARE
Clothes should be worn and enjoyed, which means they will inevitably need a little bit of love to keep them looking their best. The end of the season is the time to give your collection some TLC; take coats to the dry-cleaner, steam winter dresses before packing them away, and send well-worn items off to repair services. Petro is sending her beloved Chloé boots to The Restory, while the Handbag Clinic will make handbags as good as new.
KNOW WHEN TO STOP INVESTING
We all have sartorial favourites we love to invest in, but there comes a time when saturation point is reached and a line needs to be drawn (for a season or two at least). Do you already have enough cross-body bags to fill the Ark? Or more floral dresses than there are days of the year? Time to step away and concentrate on the wardrobe gaps that need filling.
EXPERIENCE YOUR SARTORIAL PAIN THRESHOLD
Petro’s tried-and-tested resolution is to buy at her sartorial pain threshold. Purchasing at the top end of your budget will force you to consider whether a) you really, really, want it, b) it’s worth giving up something else to afford it, and c) it will work with the rest of your wardrobe. After weeks of deliberation, Petro invested in a Saint Laurent shoulder bag and it’s proven to be one of her most treasured possessions.
CATCH ALL THE FEELS
At Wardrobe ICONS, it is our firm belief that clothes should inspire an emotional reaction, and only pieces that make you feel amazing deserve a place in your closet. When buying new things, aspire to greatness and invest in only those that give you joy, as these are what you’ll reach for in years to come. Anything less than love, pass over – ‘that’ll do’ buys never get worn.
LOOK FOR ELEVATING PIECES
A well-curated wardrobe is comprised of pieces that just work together. New additions should complement what you already own, whether that’s by polishing your luxury basics or transforming classics. But practical doesn’t mean boring, they should also be items you adore looking at and feel special in their own right.
KEEP IT REAL
All successful wardrobes have one thing in common: it makes getting dressed in the morning easy. Pieces that can be reached for in a rush are essential, so work out what you require on a daily basis and select pieces that fulfil that need. For Laura that means polished knitwear during the winter and easy dresses in the summer. Conversely, avoid items that don’t suit your lifestyle – no matter how lovely they are. Petro has resolved to stop investing in high heels, as she always overlooks them in favour of stylish flats.
DOES IT MAKE YOU FEEL GOOD?
A sure-fire way of making a good purchase is to think: ‘if I ran into someone I admire wearing it, would I be tempted to buy it?’ This simple question will help with any tricky changing-room decisions.
Register Today To
The ICONS Countdown to Christmas
12 days of exclusive prizes and giveaways via the ICONS Advent Calendar