A red lip is my go-to party beauty look, and this season I will be reaching for our W.ICONS exclusive Pachino lipstick. The perfect year-round orange-red, it will add va-va-voom to my LBDs and evening separates. Formulated to be buildable, it can be worn as just a hint of colour or a full-on rouge pop. Here, I’ve taken it to the max by applying three coats. My tip is to work the first layer into my lips with a finger, to catch corners and edges, then add two more for an intense pigment that stays in place, even after countless glasses of fizz.