Dôen

Luxuriously bohemian, but completely wearable for everyday living, the group of LA-based women in the Dôen collective (whose backgrounds range from law to writing to gemology) are inspired by vintage designs and the California of their childhoods. Each collection features their signature breezy silhouettes and delicately nostalgic prints, all with that carefree Californian vibe at the heart of the brand. Recently, Dôen launched on Net-A-Porter with an exclusive collection – their first partnership with a retailer since launching. What we love as much as these beautiful, effortless clothes is the code that underpins them. Dôen is truly a company launched by women, for women, with a strong community and a charitable and ethical conscience. And that makes the wearing so much sweeter…

by Brooke Le Poer Trench

“We love the sweet floral prints combined with super-relaxed designs. The dresses are so versatile because they’re both easy and beautiful – and we know from experience that you’ll love wearing them season after season”

Margaret & Katherine Kleveland

Co-Founders

When sisters Margaret and Katherine both had children, they realised their careers in fashion (Margaret was an executive at Joie and Equipment; Katherine worked in design for B&B Footwear) weren’t flexible enough. So in 2015 they launched Dôen. They grew the brand with a strong female-led philosophy, having seen too many fashion companies producing for women… but owned by men. This includes how they produce garments: at launch, all of the factories were ethically run and owned or co-owned by women.