Stan Smiths

There are few shoes that are as widely worn and universally loved as trainers – and Adidas Stan Smiths lead the pack. Anyone can pull them off, from teenagers to fashion bloggers to designers, including Marc Jacobs and Phoebe Philo. They were reintroduced to much fanfare in 2014, when there was a move towards minimalism in fashion. Gisele was styled by Emmanuelle Alt for Vogue Paris wearing nothing but a pair of Stan Smiths (something we would only recommend for the particularly brave among you!), sending a clear message that Stan Smiths were back. They’re comfortable, practical and somehow make everything look a little bit cooler. Wear with jeans and a parka on the school run, or even for a fun twist on eveningwear – they add a stylish nonchalance that is so hard to achieve. We appreciate that not all of you can get away with wearing them to work, but they look amazing with tailoring (and are super-practical for commuting). However you wear them, a pair of Stan Smiths is without a doubt one of the ICONS every woman should have in her wardrobe.

Alexandra Dorrell

Stan Smiths are so classic that it’s easy to pair them with items in your wardrobe – I style them with my boyfriend jeans and a statement sweatshirt for a relaxed off-duty look

Paul Gaudio

Global Creative Director

Adidas’s first global creative director in 15 years, Paul Gaudio has overseen a shift away from sports-focused pieces to designs that appeal to style-savvy customers while, importantly, maintaining their functionality. New ranges designed in-house and introduced under his influence have seen the brand grow considerably. Originally trained in industrial design, Gaudio has been at the company for 20 years, and his creative vision helps Adidas cement its place as one of sportswear’s most on-trend brands.

Stan Smiths are so classic that it’s easy to pair them with items in your wardrobe – I style them with my boyfriend jeans and a statement sweatshirt for a relaxed off-duty look